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Greeting and Response: Predicting Participation from the Call Opening

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Greeting and Response : Predicting Participation from the Call Opening. / Schaeffer, Nora Cate; Min, Bo Hee; Purnell, Thomas; Garbarski, Dana; Dykema, Jennifer.

I: Journal of Survey Statistics and Methodology, Bind 1, Nr. 1, 03.2018, s. 122–148.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Harvard

Schaeffer, NC, Min, BH, Purnell, T, Garbarski, D & Dykema, J 2018, 'Greeting and Response: Predicting Participation from the Call Opening' Journal of Survey Statistics and Methodology, bind 1, nr. 1, s. 122–148. DOI: 10.1093/jssam/smx014

APA

Schaeffer, N. C., Min, B. H., Purnell, T., Garbarski, D., & Dykema, J. (2018). Greeting and Response: Predicting Participation from the Call Opening. Journal of Survey Statistics and Methodology, 1(1), 122–148. DOI: 10.1093/jssam/smx014

CBE

Schaeffer NC, Min BH, Purnell T, Garbarski D, Dykema J. 2018. Greeting and Response: Predicting Participation from the Call Opening. Journal of Survey Statistics and Methodology. 1(1):122–148. Tilgængelig fra: 10.1093/jssam/smx014

MLA

Schaeffer, Nora Cate o.a.."Greeting and Response: Predicting Participation from the Call Opening". Journal of Survey Statistics and Methodology. 2018, 1(1). 122–148. Tilgængelig: 10.1093/jssam/smx014

Vancouver

Schaeffer NC, Min BH, Purnell T, Garbarski D, Dykema J. Greeting and Response: Predicting Participation from the Call Opening. Journal of Survey Statistics and Methodology. 2018 mar;1(1):122–148. Tilgængelig fra, DOI: 10.1093/jssam/smx014

Author

Schaeffer, Nora Cate ; Min, Bo Hee ; Purnell, Thomas ; Garbarski, Dana ; Dykema, Jennifer. / Greeting and Response : Predicting Participation from the Call Opening. I: Journal of Survey Statistics and Methodology. 2018 ; Bind 1, Nr. 1. s. 122–148

Bibtex

@article{acba546fd92547c48b9e468492194e5a,
title = "Greeting and Response: Predicting Participation from the Call Opening",
abstract = "Although researchers have used phone surveys for decades, the lack of an accurate picture of the call opening reduces our ability to train interviewers to succeed. Sample members decide about participation quickly. We predict participation using the earliest moments of the call; to do this, we analyze matched pairs of acceptances and declinations from the Wisconsin Longitudinal Study using a case-control design and conditional logistic regression. We focus on components of the first speaking turns: acoustic-prosodic components and interviewer’s actions. The sample member’s “hello” is external to the causal processes within the call and may carry information about the propensity to respond. As predicted by Pillet-Shore (2012), we find that when the pitch span of the sample member’s “hello” is greater the odds of participation are higher, but in contradiction to her prediction, the (less reliably measured) pitch pattern of the greeting does not predict participation. The structure of actions in the interviewer’s first turn has a large impact. The large majority of calls in our analysis begin with either an “efficient” or “canonical” turn. In an efficient first turn, the interviewer delays identifying themselves (and thereby suggesting the purpose of the call) until they are sure they are speaking to the sample member, with the resulting efficiency that they introduce themselves only once. In a canonical turn, the interviewer introduces themselves and asks to speak to the sample member, but risks having to introduce themselves twice if the answerer is not the sample member. The odds of participation are substantially and significantly lower for an efficient turn compared to a canonical turn. It appears that how interviewers handle identification in their first turn has consequences for participation; an analysis of actions could facilitate experiments to design first interviewer turns for different target populations, study designs, and calling technologies.",
keywords = "Hello, Identification/recognition, Interaction, Nonresponse, Survey introductions, Hello, Identification/recognition, Interaction, Nonresponse, Survey introductions",
author = "Schaeffer, {Nora Cate} and Min, {Bo Hee} and Thomas Purnell and Dana Garbarski and Jennifer Dykema",
year = "2018",
month = "3",
doi = "10.1093/jssam/smx014",
language = "English",
volume = "1",
pages = "122–148",
journal = "Journal of Survey Statistics and Methodology",
issn = "2325-0984",
publisher = "Oxford University Press",
number = "1",

}

RIS

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T1 - Greeting and Response

T2 - Journal of Survey Statistics and Methodology

AU - Schaeffer,Nora Cate

AU - Min,Bo Hee

AU - Purnell,Thomas

AU - Garbarski,Dana

AU - Dykema,Jennifer

PY - 2018/3

Y1 - 2018/3

N2 - Although researchers have used phone surveys for decades, the lack of an accurate picture of the call opening reduces our ability to train interviewers to succeed. Sample members decide about participation quickly. We predict participation using the earliest moments of the call; to do this, we analyze matched pairs of acceptances and declinations from the Wisconsin Longitudinal Study using a case-control design and conditional logistic regression. We focus on components of the first speaking turns: acoustic-prosodic components and interviewer’s actions. The sample member’s “hello” is external to the causal processes within the call and may carry information about the propensity to respond. As predicted by Pillet-Shore (2012), we find that when the pitch span of the sample member’s “hello” is greater the odds of participation are higher, but in contradiction to her prediction, the (less reliably measured) pitch pattern of the greeting does not predict participation. The structure of actions in the interviewer’s first turn has a large impact. The large majority of calls in our analysis begin with either an “efficient” or “canonical” turn. In an efficient first turn, the interviewer delays identifying themselves (and thereby suggesting the purpose of the call) until they are sure they are speaking to the sample member, with the resulting efficiency that they introduce themselves only once. In a canonical turn, the interviewer introduces themselves and asks to speak to the sample member, but risks having to introduce themselves twice if the answerer is not the sample member. The odds of participation are substantially and significantly lower for an efficient turn compared to a canonical turn. It appears that how interviewers handle identification in their first turn has consequences for participation; an analysis of actions could facilitate experiments to design first interviewer turns for different target populations, study designs, and calling technologies.

AB - Although researchers have used phone surveys for decades, the lack of an accurate picture of the call opening reduces our ability to train interviewers to succeed. Sample members decide about participation quickly. We predict participation using the earliest moments of the call; to do this, we analyze matched pairs of acceptances and declinations from the Wisconsin Longitudinal Study using a case-control design and conditional logistic regression. We focus on components of the first speaking turns: acoustic-prosodic components and interviewer’s actions. The sample member’s “hello” is external to the causal processes within the call and may carry information about the propensity to respond. As predicted by Pillet-Shore (2012), we find that when the pitch span of the sample member’s “hello” is greater the odds of participation are higher, but in contradiction to her prediction, the (less reliably measured) pitch pattern of the greeting does not predict participation. The structure of actions in the interviewer’s first turn has a large impact. The large majority of calls in our analysis begin with either an “efficient” or “canonical” turn. In an efficient first turn, the interviewer delays identifying themselves (and thereby suggesting the purpose of the call) until they are sure they are speaking to the sample member, with the resulting efficiency that they introduce themselves only once. In a canonical turn, the interviewer introduces themselves and asks to speak to the sample member, but risks having to introduce themselves twice if the answerer is not the sample member. The odds of participation are substantially and significantly lower for an efficient turn compared to a canonical turn. It appears that how interviewers handle identification in their first turn has consequences for participation; an analysis of actions could facilitate experiments to design first interviewer turns for different target populations, study designs, and calling technologies.

KW - Hello

KW - Identification/recognition

KW - Interaction

KW - Nonresponse

KW - Survey introductions

KW - Hello

KW - Identification/recognition

KW - Interaction

KW - Nonresponse

KW - Survey introductions

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U2 - 10.1093/jssam/smx014

DO - 10.1093/jssam/smx014

M3 - Journal article

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EP - 148

JO - Journal of Survey Statistics and Methodology

JF - Journal of Survey Statistics and Methodology

SN - 2325-0984

IS - 1

ER -