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Platformization and Internationalization in the LEGO Group

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Internationalization, to expand a firms territorial footprint, is an important but difficult strategic act for a growing business. Simultaneously, digital technologies are increasingly shaping businesses world-wide and by implication also their internationalization activities as well as strategies. Using experiences from the LEGO Group, the toy-manufacturer well-known for its iconic modular bricks concept, we explain how the transformation of the Information Systems (IS) landscape towards a platform architecture is a key enabler for internationalization. Platformization of the IS landscape contributes to mitigate the issues of psychic distance that needs to be overcome when expanding internationally. Based on the insights gained from the LEGO Group, we provide lessons learned for CIO’s when enabling an internationalization strategy.

Publikationsoplysninger

OriginalsprogEngelsk
TitelProceedings of the 53rd Hawaii International Conference on System Sciences
Antal sider10
Udgivelses stedHonolulu
ForlagHawaii International Conference on System Sciences (HICSS)
Publikationsdato2020
Sider5779-5788
ISBN (Trykt)9780998133133
DOI
StatusUdgivet - 2020
BegivenhedThe 53rd Hawaii International Conference on System Sciences. HICSS 2020 - Grand Wailea, Maui, USA
Varighed: 7 jan. 202010 jan. 2020
Konferencens nummer: 53
https://scholarspace.manoa.hawaii.edu/handle/10125/63576

Konference

KonferenceThe 53rd Hawaii International Conference on System Sciences. HICSS 2020
Nummer53
LokationGrand Wailea
LandUSA
ByMaui
Periode07/01/202010/01/2020
Internetadresse
NavnProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

ID: 59575720