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Strategic Communication and Emergence: A Dual Narrative Framework

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Strategic Communication and Emergence : A Dual Narrative Framework. / Winkler, Peter; Etter, Michael.

I: International Journal of Strategic Communication, Bind 12, Nr. 4, 2018, s. 382-398.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Harvard

Winkler, P & Etter, M 2018, 'Strategic Communication and Emergence: A Dual Narrative Framework' International Journal of Strategic Communication, bind 12, nr. 4, s. 382-398. DOI: 10.1080/1553118X.2018.1452241

APA

Winkler, P., & Etter, M. (2018). Strategic Communication and Emergence: A Dual Narrative Framework. International Journal of Strategic Communication, 12(4), 382-398. DOI: 10.1080/1553118X.2018.1452241

CBE

Winkler P, Etter M. 2018. Strategic Communication and Emergence: A Dual Narrative Framework. International Journal of Strategic Communication. 12(4):382-398. Tilgængelig fra: 10.1080/1553118X.2018.1452241

MLA

Winkler, Peter og Michael Etter. "Strategic Communication and Emergence: A Dual Narrative Framework". International Journal of Strategic Communication. 2018, 12(4). 382-398. Tilgængelig: 10.1080/1553118X.2018.1452241

Vancouver

Winkler P, Etter M. Strategic Communication and Emergence: A Dual Narrative Framework. International Journal of Strategic Communication. 2018;12(4):382-398. Tilgængelig fra, DOI: 10.1080/1553118X.2018.1452241

Author

Winkler, Peter ; Etter, Michael. / Strategic Communication and Emergence : A Dual Narrative Framework. I: International Journal of Strategic Communication. 2018 ; Bind 12, Nr. 4. s. 382-398

Bibtex

@article{7a90d479a23141ef911378f2df377197,
title = "Strategic Communication and Emergence: A Dual Narrative Framework",
abstract = "The idea that strategic communication is not only planned, but also emergent, has gained increasing attention in the field of strategic communication research. However, embracing the idea of emergence comes with several definitional, methodological, and programmatic challenges. This article responds to these challenges by proposing a dual narrative framework of strategic communication. The framework introduces an approach that explains both practice (strategizing process) and product (strategized communication) of strategic communication as narratively constituted and draws a distinction between preceding and proceeding forms of emergence. Preceding forms of emergence address the impact of strategic fashions and peripheral forms of strategizing on strategic communication. Proceeding forms of emergence address strategy attribution and strategy reframing that accompany strategic communication. The article contributes to a meaningful integration of the idea of emergence without tautologizing the concept of strategic communication.",
author = "Peter Winkler and Michael Etter",
year = "2018",
doi = "10.1080/1553118X.2018.1452241",
language = "English",
volume = "12",
pages = "382--398",
journal = "International Journal of Strategic Communication",
issn = "1553-118X",
publisher = "Routledge",
number = "4",

}

RIS

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T1 - Strategic Communication and Emergence

T2 - International Journal of Strategic Communication

AU - Winkler,Peter

AU - Etter,Michael

PY - 2018

Y1 - 2018

N2 - The idea that strategic communication is not only planned, but also emergent, has gained increasing attention in the field of strategic communication research. However, embracing the idea of emergence comes with several definitional, methodological, and programmatic challenges. This article responds to these challenges by proposing a dual narrative framework of strategic communication. The framework introduces an approach that explains both practice (strategizing process) and product (strategized communication) of strategic communication as narratively constituted and draws a distinction between preceding and proceeding forms of emergence. Preceding forms of emergence address the impact of strategic fashions and peripheral forms of strategizing on strategic communication. Proceeding forms of emergence address strategy attribution and strategy reframing that accompany strategic communication. The article contributes to a meaningful integration of the idea of emergence without tautologizing the concept of strategic communication.

AB - The idea that strategic communication is not only planned, but also emergent, has gained increasing attention in the field of strategic communication research. However, embracing the idea of emergence comes with several definitional, methodological, and programmatic challenges. This article responds to these challenges by proposing a dual narrative framework of strategic communication. The framework introduces an approach that explains both practice (strategizing process) and product (strategized communication) of strategic communication as narratively constituted and draws a distinction between preceding and proceeding forms of emergence. Preceding forms of emergence address the impact of strategic fashions and peripheral forms of strategizing on strategic communication. Proceeding forms of emergence address strategy attribution and strategy reframing that accompany strategic communication. The article contributes to a meaningful integration of the idea of emergence without tautologizing the concept of strategic communication.

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U2 - 10.1080/1553118X.2018.1452241

DO - 10.1080/1553118X.2018.1452241

M3 - Journal article

VL - 12

SP - 382

EP - 398

JO - International Journal of Strategic Communication

JF - International Journal of Strategic Communication

SN - 1553-118X

IS - 4

ER -